Consumer Trends

Texture & Color Mark Top Surfacing Choices

When it comes to countertops, creativity is back in vogue. While just a few years back, the trend seemed to favor safe options chosen with resale in mind, today's hottest countertops are showing more colors, textures and patterns, as well as some creative mixing and matching of materials to create more personalized designs. Eco-conscious materials remain hot, as do nature-inspired palettes, and value remains another key trend.

Below are some of the latest trends in countertops and surfacing materials.


  • While granite, quartz, solid surface and laminate are still hot, consumers are enjoying the ability to personalize their spaces using a wealth of choices that range from concrete, marble and stainless steel to glass, ceramic and paper. 
  • Countertops are showing more texture, with designs ranging from subtle tone-on-tone choices that mirror the earthy tones of nature and designs with metallic flecks to exotic, heavy-veined looks that add drama to the kitchen. 
  • Color, too, is on the rise, with the countertop frequently being used as a visual focal point for the space. 
  • Consumers still seem to like the natural stone look, though this may be played out with granite or quartz, or laminate that mimics large scale exotic stone patterns. Edge treatments, too, often have a stone-like appearance. 
  • Recycled materials remain a hot choice, and the industry is increasingly becoming more aware not only of the percent of recycled content in a surfacing choice, but also of how green the manufacturing processes are in the creation of that product.
  • Value is important, but that doesn't necessarily mean inexpensive; rather that means providing clients with the countertop solution that delivers the style they're looking to achieve while staying within their budget. To that end, a product's quality, performance and reliability are every bit as important as price in achieving value.



Granite countertops are a minimum expectation of today's homebuyers.  It's no surprise, as natural stone offers unparalleled beauty, permanence, uniqueness, and adds true value to the home.


See what others in the industry are saying about natural stone:


"Natural stone is a key part of two of the top 10 elements of design in the home that are resonating with today's buyers: the desire for low-maintenance/no-maintenance materials and the use of natural materials inside and outside the home."

- Builder Magazine/National Association of Home Builders


Care for your stone

Clean stone surfaces with a few drops of neutral cleaner,stone soap, or a mild liquid dishwashing detergentand warm water. Use a clean soft cloth for best results. Too much cleaner or soap may leave a filmand cause streaks. Do not use products that containlemon, vinegar, or other acids on marble or limestone. Rinse the surface thoroughly after washing with the soap solution and dry with a soft cloth. Do not use scouring powders or creams; these products contain abrasives that may scratch the surface.

From the Quarry to Your Kitchen